COMMUNITY

We recently collaborated with Latin GRAMMY award-nominee Gale, a singer songwriter from Arecibo, Puerto Rico. Citing Bomba as one of her musical influences, Gale’s style is a mix of pop, rock, and urban drums. And as an artist, she believes that music and sustainability go hand-in-hand, bringing people together in their mission to protect the island of Puerto Rico and the world.

Since its 2018 launch, our Shake Your Future program has burst onto the global scene. But there’s no limit to where it could go. We created it to empower, inspire, and train the next generation of bartenders. Working with some of the most prestigious bar schools in the world, this 10-week intensive course teaches them the skills to make them world class while setting them up for success – no matter where their careers take them.

As a global spirits producer, we understand that we have a responsibility to encourage people to drink responsibly. So for over 30 years, we’ve been working tirelessly with industry partners to share information and tools that empower consumers. Not only do we promote drinking in moderation and a mindful lifestyle, but we’ve also been working to eliminate harmful and underage drinking with the non-profit organisation Advancing Alcohol Responsibility.

In 2022, we opened the Bacardí Center of Excellence at the Chaplin School of Hospitality & Tourism Management at Florida International University, allowing learners to kick-start their career with a focus on beverage management, industry innovation, and entrepreneurship. We also introduced a scholarship in the name of the late Katie McFarland, a former BACARDÍ employee, as a way of further providing opportunities for diverse talent to enter the pipeline.

Doubling down on our existing efforts in the diversity, equity, and inclusion space, we launched Belonging at Bacardi in 2021 as a way of fostering an environment where everyone can flourish and creating open, positive spaces for our people to interact. Because we believe that achieving representation, belonging, and prosperity for all is the right thing to do.