Editorial
Supporting ocean conservation: introducing Beneath The Waves
5 MIN READ
The Ocean’s Best
Kept Secret
We’re proud to announce our exciting partnership with eco-champions
Beneath The Waves: a non-profit research institute specializing in the protection
of sharks and protecting seagrass meadows. Read on to find out more!
A SERENDIPITOUS DISCOVERY
Through their protection of Tiger Sharks in the Bahamas, the Beneath the Waves team were responsible for discovering the world’s largest seagrass meadow. By monitoring the sharks’ movements they unveiled something greater than they could have imagined. After this huge discovery, they began work to protect this delicate and precious resource, as well as expanding their search for and protection of other seagrass meadows across the globe.
Did you know that seagrass stores 15 times more carbon than the rainforest? It’s a secret weapon in the fight against climate change, and we’re excited to support the Beneath the Waves team and the protection and growth of this incredible ecosystem.
“seagrass stores 15
times more carbon than rainforests”
SUPPORTING COASTAL COMMUNITIES
Fighting climate change is just one of the seagrass meadow’s superpowers – it also provides clean water, reduces land erosion by up to 40%, and limits damage from tidal waves. In short, it’s essential we protect these ecosystems and the people who live, work and play along the coastlines.
THE POWER OF BLUE CARBON
Blue carbon refers to the carbon dioxide absorbed from the atmosphere and stored in marine and coastal ecosystems, like seagrass meadows. It’s essential that we care for this precious seagrass meadow to let it work its magic, taking care of blue carbon to protect our oceans and our planet. If we don’t, all the carbon that has taken a millennia to accumulate will be re-released into our environment.
A MATCH MADE IN OCEAN CONSERVATION HEAVEN
With our roots in the Caribbean, taking care of our home is important to us. By partnering with Beneath the Waves, we can continue our passion for sustainability and help them expand their incredible work to protect our home!
Our partnership has allowed them to extend their reach beyond the Bahamas, further improving their essential efforts in preserving and protecting our precious marine ecosystems.
MAKING WAVES FOR COASTAL COMMUNITIES
This exciting partnership goes beyond science and preservation – we’re also committed to making a positive impact on coastal communities affected by climate change, not only in the Caribbean but across the globe. By investing in ocean conservation projects and supporting vulnerable coastal communities, we create lasting change for the oceans and the people who depend on them.
“I wish people knew more about sea grass in regards to how it's going to help our environment above land.”
THE URGENCY OF SEAGRASS CONSERVATION
Seagrass meadows are under threat globally, with an estimated loss of the equivalent to one football field every 30 minutes. This alarming decline highlights the importance of conserving these vital ecosystems before it’s too late. By caring for this incredible ecosystem, we can help tackle climate change and honor the ancient legacy of seagrass.
We’re excited to tell you more about our partnership with Beneath The Waves. Keep up to date on our socials @BACARDI for more information and announcements as we continue our sustainability journey!
sustainability
OUR PILLARS
Ocean conservation is just one of our six sustainability pillars. Scroll to explore our other goals, initiatives, and achievements.
BACARDÍ STANDS FOR PLANET EARTH